Ékwé is the symbol of communication in the Igbo speaking part of Southern Nigeria. It represents all our communication focused consulting at Customer CentriCity Limited. For us, here we design and apply the most effective form of communication for each client situation. We stop at nothing; we go all out for each project, going to the drawing board to create fresh and interesting ways to meet the clients need.
It’s simple really. We bring brands to life! Where brand advertising is about making promises, brand activation is about keeping and delivering on those promises. It is a rigorous brand building exercise that fully utilizes the synergistic power of through-the-line communications from the inside-out. Ours is a process that goes beyond brand and trade communication strategies to the belief system of the people in the organisation. Naturally, brand activation is a seamless combination of creative focus and strategic consistency enabling the development of a range of tactical, measurable activities across channels.
Through the Line Marketing
This involves the use of various communication vehicles to reach a clients target, and this can be implemented for direct marketing activities. An example of this is advertisements on TV or Radio.
BTL Platform Development
Below-The-Line communications use media that are more niche focused. Here, our aim is to give the marketer the ability to tailor their messaging in a more personal manner to the audience. When the target audience is made up of small numbers of people, or like audience, a client can avoid wastage by using a more targeted marketing communications mix.
Worst case scenario- Your organisation has a new product that has taken several months for the research team to develop. You launch this product and expect people to come and buy it. A customer comes to your organisation to ask for this product and the front desk has no idea what they’re talking about. A call is put through to someone else in a different department who is also clueless and the customer storms out irritated.
This situation results from poor communication within an organisation. Poor internal communication has plagued many organizations, and has been the downfall of quite a few. The absence of a structured and well- managed internal communications platform leads to misinformation, rumor mongering, sectionalism, internal rivalry and ultimately a lack of productivity. It's tremendously important that your organisation foster an atmosphere of openness and create systems that will lead to the freest flow possible of, not only information, but ideas, feelings, and a sense of shared purpose.
We are fully equipped to bridge the existing gap in the flow of communication and will help you establish a team building cordial atmosphere and set up efficient systems that will lead to good internal communication.
HAVE YOU REGISTERED FOR CREATE RAVING FANS?! DO YOU HAVE YOUR PURPLE TICKET? Registration is ...
Dramatic Impact is about combining the skills, professionalism and insights of our highly trained facilitators with the flexible, creative possibilities presented by our solution-oriented approach to management. With Branded Service Theatre© our sessions provide relevant, transformative and entertaining resolutions to the challenges facing many organisations today.
We are not just a most experiential Training Company. We are not just a most creative Communications Agency. We are not just a thoroughly insightful Organisational Culture and Change Management Consultancy. We are not just a most detailed Data Services Organisation. We are all of the above… and more.
We are a Marketing Communications Agency that with a bird’s eye view on practical results that bring about profitable transformations in the organisation. We deliver bespoke solutions that ultimately ensure that our clients have a greater share of the future!
We are DRAMATISTS.
The high point of our training events are our Branded Service Theatre© provided under the title – Dramatic Impact.
We are PACE-SETTERS.
Ours is the organisation that led several others to form an established presence for Customer Service Practice in Nigeria. As the major sponsors of the Customer Service Practitioners Association (CUSPA) we are thought leaders in the Service Design, Customer Satisfaction Surveys, Customer Service Training and Mystery Shopping. www.cuspa.org
We create RAVING FANS!
Our work speaks for us. Our participants’ feedback usually post percentiles of over 85 average in the following headings:
• Knowledge of Subject Matter
• Ability to convey knowledge
• Use of relevant examples
All of our clients are repeat businesses. We have clients who have retained our services for as long as we have been in business! Similarly we have received referrals and new business leads from most of them.
At Customer CentriCity Limited, we believe we are in a good position to help achieve the goal of assisting organisations reach the goal of communicating perfectly. At Customer CentriCity Limited, we believe we are in a good position to help achieve the goal of assisting organisations reach the goal of communicating perfectly